This One Shift Rewrites Your B2B Funnel
#009: Fix the “trust gap” blocking 77 % of buyers from saying yes.
B2B buyers skip the brochure.
Instead, they scroll LinkedIn, watch a peer’s demo clip, and trade war stories on Slack.
When folks they trust vouch for your tool, you make the shortlist. If they don’t, no pile of ads can bail you out.
This playbook lays out how to earn that trust, then turn it into quicker, cheaper wins.
Today’s Deep Dive
A quick look at what you’ll learn in this guide on trust‑first B2B marketing:
Why buyers now trust people over logos
How “proof posts” beat old pitch decks
The new ad tools that boost expert voices
Grab cheap trust now—fees will jump soon
Add a “creator partner” role to your team
Stay safe: use clear #Ad tags everywhere
Tailor your plan for each region’s rules
Turn your straight funnel into a trust web
Built from fresh LinkedIn stats, Gartner data, and real B2B wins.
1. People > Logos — Trust Has a New Home
Modern B2B buying isn’t a straight line anymore. Buyers loop through steps, circle back, and add fresh questions. A single deal can pull in 6-10 decision-makers, each armed with 4-5 pieces of research.
No surprise 77 % of buyers say their last purchase felt hard.
Careers ride on these choices, so fear creeps in. A 2023 Forrester study showed 43 % of buyers pick the safest, lowest-risk option more than 70 % of the time.
Buyers are essentially saying: “We’ll pick the vendor least likely to get us fired.” That worry pushes them to hunt for proof beyond slick sales decks.
Gartner’s data tells the same story: when deals look complex and risky, buyers look elsewhere for trusted voices.
1.1 Outsourcing Trust to Peers
When brochures sound too perfect, buyers lean on outside experts and creator content—the online version of asking a friend in the hall.
Gartner reports they rate third-party sources 1.4 times higher than a vendor’s own site. About half (around 49%) rely on influencer posts to guide choices.
A frank LinkedIn thread or YouTube review feels like advice from a colleague.
Here, credibility converts. A creator’s war story about fixing a problem beats any polished case study because it feels real.
1.2 Emotion > Logic in Trust-Building
Big price tags don’t cancel emotion. Nobel winner Daniel Kahneman says money choices run 90 % on feeling, only 10 % on logic. B2B is no different.
Creators win by wrapping facts in stories that calm nerves. Authority bias (Buyers trust well-known experts. Around 87 % of B2B buyers prefer tips from industry leaders instead of brand ads), social proof (When friends or respected voices back a product, it feels safer to choose), and the halo effect (A creator with a strong rep shines that good light on any product they praise) kick in.
Most buyers even prefer thought-leader content over ads.
Trust moves with the person. If buyers trust the voice, they trust the brand it backs, so decisions come faster.
1.3 Relatability Over Brand Polish
Classic B2B marketing shines but often misses heart. Buyers want proof the speaker feels their pain.
Top creators get specific. They share niche lessons, even mistakes. A DevOps engineer’s tale of a botched rollout can earn more trust than a glossy case study.
That honesty signals hard-won skill and empathy.
Studies show casual “founder in a T-shirt” videos or plain-text threads often beat pricey studio shoots. Raw feels real.
Yet the more creators polish their work, the easier it is to sound like an ad. Brands should back voices with true domain chops, not just big followings.
Practice beats polish. Even a grainy clip rings true when it comes from a respected insider.
1.4 Scale Without Losing Soul
Still, creators and brands must balance scale with soul. 91% creators now use generative AI, raising production standards.
If every post gleams like a brochure, the magic fades.
Smart brands set light rules, then let creators speak in their own voice.
When a buyer sees a genuine post from someone they respect instead of another webinar invite, they stop scrolling.
That pause, built on trust, is marketing gold.
2. How Platforms and Economics Are Scaling Trust
Social sites have figured out a simple truth: people trust people more than logos. So the platforms are rolling out tools to cash in on that trust.
Take LinkedIn’s Thought Leader Ads, or TLAs. A company can pay to boost a personal post, maybe from a niche expert or even the CEO, straight into the right news feeds.
The post looks normal except for a small “Promoted by [Company]” tag. The payoff is huge. When Appcues sponsored staff posts, click-throughs jumped 12 times and cost per click fell 95 percent compared with its usual LinkedIn ads. Cost per conversion? Down 87 percent.
Across the board, LinkedIn says TLAs pull roughly 1.6 times more engagement than standard ads. Why the lift? Because a real person sharing a story feels honest, while a banner screams, “I’m an ad.” Brands are, in effect, renting someone’s hard-won trust.
The line gets blurry. Yes, TLAs are paid spots, but they read like organic thoughts from a peer. For B2B teams, that’s a cheat code for cheaper, better results.
2.1 Trust Arbitrage: Act Now
Right now you can still “buy” credibility by teaming up with creators. Plenty of B2B influencers, like a cloud architect followed by 30,000 CISOs, have spent years earning audience faith.
Sponsoring their posts costs far less than building that trust yourself. But the bargain won’t last. Fees will climb and readers will get savvier about sponsored content.
Move quickly. Use a creator’s clout to spread your message while it’s still affordable, and steer those new eyes to your own newsletter, Slack group, or community.
Think of it as borrowing a friend’s ladder. It helps you reach the roof today, but you still need to build your own stairs.
Treat the partnership like a bridge. Today it fills your pipeline; tomorrow, with care, those followers turn into true fans of your brand.
2.2 Platforms Turn into Trust Marketplaces
Formal B2B influencer hubs are popping up fast. LinkedIn added TLAs and is testing tools like BrandLink, short creator-made endorsements you can run before your content, plus a Creator Marketplace that matches brands to voices.
X, the site once called Twitter, shares curated B2B creator lists, and YouTube is rolling out programs for business-focused channels. The trade in B2B influence is becoming organized.
Just as B2C influencer work became a full industry, B2B now has its own agencies, platforms, and scorecards.
Good news: finding the right expert, say a fintech supply-chain geek, is easier with hard data on reach and engagement. Bad news: a forced or scripted deal can smell fake and blow up in your face.
Still, the scaffolding for large-scale, trust-based marketing is locking into place.
2.3 The Numbers: ROI and Spend
B2B creator campaigns make money, period. They are not a buzzword.
Studies show an average of $5.20 in revenue for every $1 spent on influencer marketing, that’s a 420% ROI. Even the lower end rivals other demand-gen channels.
Look at Shopify. It turned merchants into spokespeople for its new POS device. Those firsthand stories helped drive 3.2 billion dollars in extra sales. Billion with a B.
Warm referrals also cut costs. Genomelink, a DNA testing startup, used a squad of nano influencers and slashed customer acquisition costs by 73 percent.
Deals close sooner, too. LinkedIn research shows higher win rates and shorter sales cycles when prospects read creator content before talking with sales.
No wonder spending is soaring. North America’s B2B creator market hit about 32 billion dollars in 2025, over twice Europe’s 15 billion. Analysts expect the global pie to reach around 480 billion by 2027 and 528 billion by 2030 once every slice of the creator economy is counted.
Big checks chase big returns.
2.4 How Creators Get Paid
B2B creators are turning pro. Surveys say roughly 69% of their cash comes from brand deals; the rest from consulting, courses, speaking, or paid newsletters.
A mid-tier LinkedIn tech voice with 20,000 followers might charge 1,500 to 3,000 dollars for one sponsored post. A star CISO can pull five-figure monthly retainers.
Brands often start small, maybe a single webinar or a month-long push, for five to ten grand with micro influencers and much more with big names.
When the test works, firms shift to always-on ambassador deals that run six to twelve months. Budgets stretch from 25,000 dollars to well over 200,000, depending on fame and workload.
Some contracts add bonuses for hitting lead targets or pay per click and sale. Others tack on affiliate commissions that turn influencers into part-time sales reps.
If a brand wants to reuse the creator’s content in ads or on its site, it usually pays an extra 20 to 50 percent for that right.
Healthy paychecks are drawing more experts into the creator pool. That growing supply is a gift to brands hunting for credible voices.
Just remember to budget fairly; if you want an influencer to lend you their hard-earned trust, compensate them with respect. It’s not a commodity buy; it’s a relationship.
2.5 From Posts to Pipeline
Some companies now run their own creator-style media. Picture a CEO-written Substack or LinkedIn Newsletter that dishes real industry insight instead of sales pitches.
The plan: act like a creator, share value week after week, then gently guide that loyal crowd toward your product. A few firms have built newsletter audiences in the tens of thousands and now look like niche trade journals.
The benefit is twofold: (1) Trust at scale: Readers begin to see your brand’s experts as the go-to gurus (credibility rubs off on your solutions), and (2) Owned audience: you’re not at the mercy of algorithm changes or rising ad costs to reach these people; you can email them or host events for them directly.
Leads from these owned channels often close faster and buy more because they already rate the company’s expertise.
By 2025 plenty of B2B outfits had morphed into mini media houses. Some even sell ads or products inside their content. Whether you charge or not, the playbook is the same: give value, grow an audience, harvest sales and loyalty later.
It flips old marketing on its head. Instead of pitching first and publishing later, smart brands publish first and watch the sales roll in.
3. Re‑Wiring the Revenue Team
B2B leaders must first admit the straight-line funnel (MQL → SQL → close) is over. Gartner says buyers jump between tasks in a messy, looping cycle.
They may set requirements, scan options, then circle back to tweak those requirements again.
Buyers devote only about 17 % of their time meeting vendors and barely 5 % with any one rep.
In other words, the majority of the journey is happening without you. By the time a prospect contacts your sales team, they may be 80% decided via independent research.
So marketing must shape every stage of that solo journey, not just stuff at the top of the funnel.
This is where creators step in. 44% of buyers say a trusted influencer helped them defend the purchase inside their firm, maybe with a blog that nailed the ROI.
Another 51 % lean on expert thought pieces to stay current, so vendor copy is not their only source.
In short, creators now play your early and mid-funnel roles. They teach, nudge, and rally the committee when buyers avoid your sales calls.
The takeaway for brands: your funnel is now more of a network – with marketing, sales, independent influencers, and customer advocates all looping around the buyer, offering information and assurance.
You now have to run the whole contact ecosystem, not just pass leads to sales.
Maybe you give an influencer a comparison sheet that helps the committee agree. Or you coach a satisfied customer to field questions in a forum.
Winners make sure a trusted voice shows up at every buyer job, whether it is their own or an ally’s.
3.1 New Roles and Team Skills:
Shifting to a people-powered model calls for new org charts. Many B2B teams now hire roles such as “Creator Partnerships Manager” or “Influencer Relations Lead.” These folks sit between marketing and comms, pick the right creators, run the relationships, and weave their content into campaigns.
It is like a new-school PR desk where the press pool is made of experts and niche stars, not reporters.
Community managers are hot again. When brands build user forums or Slack groups, someone has to stir the chat and invite guest pros.
You also need content strategists who can co-create. Building a campaign with outside voices is not the same as writing it all in-house. These planners juggle white papers, LinkedIn Lives, and podcast chats with guests, shaping a story that stays on brand yet sounds fair.
Data skills must grow too. You need to trace multi-touch paths. What if someone spots your CTO’s LinkedIn post, hears an influencer praise you in a webinar, then downloads a case study? Can you connect those dots?
Sharp teams use tools that track every touch, from influencer links to traffic spikes after a shout-out.
LinkedIn’s 2024 survey says 67 % of B2B CMOs will reshuffle teams to match new buyer habits. They plan to add or upskill in influencer work, community care, and customer advocacy.
Many firms now run a hub-and-spoke model. A lean brand team sets the story (the hub), then outside specialists—freelancers, agencies, even creators—plug in content (the spoke).
The setup lets you slot in the right voice fast, no full-time hire needed.
Bottom line, today’s B2B team acts like a media house or community hub. Editors, connectors, and analysts work side by side to turn trust into sales.
3.2 Managing Risk and Authenticity:
Letting outsiders speak for you feels risky. What if a paid influencer goes off-script or, worse, gets caught in a scandal?
Or what if a creator makes a claim your product cannot back up? These fears are real, so you need firm guardrails.
Start with due diligence. Check the influencer’s history and style before you sign anything. Do their posts fit your values? Any past drama?
For paid deals, write contracts that set clear rules. Ask for FTC-ready disclosures, ban hot topics or conflicts, and keep an escape clause for bad behavior.
Most brands add a morals clause so they can walk away if things go south.
But do not choke their voice. Share key facts and guardrails but skip the script. Their tone is why people listen.
Align on the “what”—facts and use cases—and let them own the “how”—tone and story.
Plan for message harmony. 5 influencers, your staff, and the brand page should not pull buyers in 7 directions.
They do not need copy-paste lines; that would look fake, but their stories should rhyme.
Hand everyone a short story brief. It lists your core story, value, and suggested wording. It stops one partner from calling you bargain while another says premium.
Stay in touch. Treat partners like teammates. Give them early news (under NDA, if needed) and make them feel part of the mission.
Lastly, monitor and be ready to course-correct. Use alerts or social listening to spot issues and fix them with the creator fast.
Pick wisely and set clear rules, and the lift from trusted voices beats the risks.
Still, keep a plan B, maybe a joint note or a short pause, in case things derail.
3.3 Employees as Influencers: Your Untapped Army
Your most trusted voices may already work for you. With complex B2B tech, buyers trust the folks who use it every day.
So firms push employee advocacy. They help staff grow personal brands. Picture engineers tweeting build tips, consultants posting trends on LinkedIn, or success managers blogging about client hurdles.
These posts are not PR fluff; they are real stories from the front line. Buyers eat it up. About 29% follow content from regular employees and 33% track posts from customers, says an internal study.
At heart, people trust other people like them who know the work.
To tap in, firms run social media training, share prompt ideas, and reward top voices, maybe with an “Employee Influencer of the Month” badge.
Many set up an advocacy platform or Slack channel where marketing drops share-ready snippets.
The trick is to let workers add their spin. A dry press-release repost will flop. Instead, push them to tell stories like, “I faced this problem last year… here’s how our product could’ve helped”.
IBM and Salesforce have done this for years. Now even mid-size SaaS shops set up formal programs. It is cheap and rich in trust.
A solutions architect may have just 500 followers, but if half are target buyers who chat back, that is gold.
Multiply that by 50 active staff and you rival big ad spends, with a warm human touch money alone cannot buy.
It also boosts hiring because engineers flock to firms where peers lead the talk. Everyone wins: staff grow their reputations and the brand gains faithful voices.
Be sure to lay down social rules so no one leaks secrets or spouts hot takes. Teach them how to handle trolls—no flame wars.
Trust your people and they will return that trust to your brand.
3.4 Campaigns → Communities
Old-school B2B marketing lives on campaigns with hard start and stops. Today, nonstop talk drives success, so teams build communities and always-on channels.
A community might be a formal customer Slack board or a loose LinkedIn group your team moderates. The goal is to create places where peers teach peers, with your brand acting as host and helper.
Some firms run monthly roundtable webinars with an influencer or two plus customers. The session feels like a peer hangout, not a pitch.
Others launch private forums where users swap tips while the company lightly moderates and adds resources. This embeds your know-how in everyday industry chat.
When a prospect asks, “Anyone tried X?”, it helps if your community answers—or better, if that prospect already sits in your forum soaking up insight.
Community-led and creator-led growth fit together. Both scale peer influence. A lively community even breeds its own influencers, power users who blog or speak for you.
Do it right by hiring a manager who loves the users, not just the pitch. Give value first: drop fresh research, make warm intros, or host lively AMAs.
Do not fear tough talk. If someone flags a problem, dive in and fix it in the open. That honesty builds trust.
In 2025, cutting-edge firms co-create with members. They may craft an e-book from user tips or let customers run a LinkedIn Live on trends.
Moves like these blur the line between customer and influencer, turning users into creators. Prospects see a chorus of real pros—social proof that beats glossy brochures.
In the end, your community means key questions never meet silence. Influencers, users, and employees answer in unison, reinforcing your credibility.
That network of trust becomes a moat that competitors, who stick to the old playbook, will struggle to overcome.
4. Rules of the Road, Region by Region
With influencer clout comes one simple rule: stay transparent. Regulators everywhere are hunting down hidden ads.
4.1 USA: #Ad or Else
The United States Federal Trade Commission updated its Endorsement Guides in 2023. if someone is paid, given a free product, or has any business relationship, they must clearly disclose that when promoting the brand
Use “#Ad” or “#Sponsored” right at the start of a post, not buried in hashtags or squeezed into the corner of a Story. The FTC has even warned that vague tags like #partner don’t cut it; viewers must spot the ad on sight.
AI isn’t a loophole. Since 2025, the FTC has made it clear that a virtual influencer or AI-made post still needs a disclosure. If your CGI mascot pushes a SaaS tool, add a line like “(This virtual character is a paid influencer).” Brands and agencies share the blame if a creator hides the tag, so contracts should spell out the rules, and teams must monitor every post.
Fines can reach tens of thousands of dollars per violation, but the bigger cost is trust. When a hidden ad is outed, both the influencer and the brand take the hit.
4.2 UK/EU: Transparency First
Across the Atlantic, the bar is even higher. The UK’s Advertising Standards Authority (ASA) demands that ads look like ads from the first glance.
Their guidance explicitly says a mere “#gifted” or “#PRinvite” does not suffice if there was any incentive – you still need to mark it as an ad.
In practical terms, even if a B2B software company gives a free trial or gift to an influencer and they post about it, the influencer should tag it #Ad (often they’ll do something like “#Ad – got a free license to test this product”).
The ASA wants that tag upfront, not after a “See more” click. A late-2024 sweep showed only a third of UK influencer posts met the mark, so the ASA now calls out repeat offenders and works with platforms to punish them.
Europe follows the same spirit. Consumer laws prize transparency, and stealth ads break that trust fast. Play it safe: follow the strictest rule—usually the UK’s—and you’ll be covered elsewhere.
Audiences generally don’t mind an #Ad tag – in fact surveys show consumers (including B2B buyers) appreciate knowing the context. Also, localize your disclosures: if you’re targeting, say, Germany, using the German word “#Anzeige” (advertisement) might be more clear to that audience than “#ad”.
The goal is clarity, not trickery.
4.3 North America: Trust on Turbo
North America leads B2B creator spend.
In 2025 the creator economy here (B2C plus B2B) was worth about $32 billion, more than double Europe’s figure, and could hit $142 billion by 2030. American business buyers are used to social media, and LinkedIn is a staple—even Fortune 500 execs post thought-leadership threads.
Many B2B deals now close entirely online; one McKinsey study found U.S. leaders comfortable signing off on $500 k-plus purchases without a single in-person meeting.
This shift makes creator-led content vital. If you’re silent, a rival voice—or an outsider—will shape the conversation. U.S. rules stay strict (see the FTC), and Canada’s truth-in-advertising laws echo them but always good to check local ASA equivalents (Canada has guidelines via Advertising Standards Canada, which echo FTC principles).
A hot trend is turning staff into influencers (often seen in sectors like software where developer advocates are essentially influencers who code). This region really showcases the “people trust people” mantra, which is why we see LinkedIn launching features like Thought Leader Ads here first.
4.4 Europe: Local Voices Win
Europe’s B2B marketing culture has its own nuances. Influencer marketing is growing, but European buyers tend to be a bit more conservative and privacy-conscious.
A German PhD discussing industrial software carries more weight than a flashy “tech lifestyle” creator. Content must be local: a French CFO trusts a French expert more than a translated U.S. blog. So, European B2B influencer strategies often go country-by-country.
Traditional channels—analyst firms, trade bodies—still influence deals and mesh well with niche creators. Compliance is strict: the EU bans unfair commercial practices, and some countries now track influencer ads. Clear local-language tags are non-negotiable.
Another tip: values matter a lot in Europe.
Topics like sustainability, data privacy, and societal impact are front and center. If you involve creators in those spaces (say, a sustainability expert talking about your product’s energy efficiency), ensure their messaging aligns with reality – Europeans will sniff out “greenwashing” or exaggerated claims quickly and it can become a PR issue.
Authenticity, again, is key.
4.5 APAC: One Region, Many Realities
APAC is booming and diverse. By 2025 the region’s creator economy sat near $25 billion and could top $50 billion by 2030.
Within APAC, India is a standout story. A 2025 BCG report revealed India already has 2–2.5 million active content creators influencing over $350 billion in consumer spending annually, projected to soar past $1 trillion by 2030.
The Indian government has even recognized this trend – there have been talks of funds and initiatives (over $1 billion earmarked) to support the creator ecosystem as a legitimate economic sector.
LinkedIn engagement in India is sky-high, and brands pair global experts with local tech leaders for added credibility.
China runs on its own platforms: WeChat, Weibo, Zhihu, Bilibili, and looks to Key Opinion Leaders (KOLs) like respected CEOs or scholars. Any foreign B2B brand entering China often partners with a local expert or joins popular WeChat groups to share knowledge.
One headache is payment. Net-60 or net-90 terms and high cross-border fees strain smaller creators. This has opened opportunities for fintech solutions (for instance, some influencer agencies in APAC now offer faster payment or cryptocurrency payouts to attract talent).
Tone matters too: what works in Indonesia’s YouTube scene might flop in Japan’s formal business culture. Facebook and WhatsApp communities are important; you might engage an admin of a popular FB Group for entrepreneurs to share your content.
In summary, APAC requires a hyper-local strategy – identify the trusted voices in each major market (whether that’s a YouTube educator in Indonesia or a veteran banker on LinkedIn in Singapore) and adjust your approach.
The potential is enormous (half the world’s internet users are in APAC), so cracking the trust code here can fuel massive growth.
4.6 Local Strategy Is a Must
One size never fits all. While the principles of trust-building hold everywhere, how you execute needs local insight.
Learn the business etiquette and platforms that matter in each region. In some places Facebook Live beats LinkedIn; in others, adding a government advisor to a webinar seals the deal.
The key is to partner with on-the-ground marketing teams or agencies who know what works. They can tell you if, say, a particular term or approach will be welcomed or if it will unintentionally offend.
Disclosure attitudes differ too. Some influencers fear a paid tag hurts prestige, so teach them why transparency is a must and help weave it in naturally—“Thanks to Company X for backing this research” does the job.
At the end of the day, building a global trust layer means identifying who the buyers in each region trust and figuring out how to let those voices sing in harmony with your brand.
Get it right and prospects everywhere, whether reading in French, Japanese, or English, hear a clear, united chorus praising your solution. That wall of trust is tough for rivals to climb.
5. Trust Is the New Moat
5.1 From Transactions to Trust Networks:
B2B marketing has flipped. We no longer blast info; we build trust.
Your go-to-market isn’t a string of campaigns. Picture it as a web of trusted voices your buyers bump into.
In the past, marketing grabbed a lead, sales swooped in, and maybe you closed a deal.
Today, long before and long after any deal, buyers soak up signals from peers, experts, and your own people.
The winners plant themselves inside that web.
Imagine a prospect. First, they spot a LinkedIn post from a creator they respect praising your tool. Next, they watch an analyst interview a happy customer. Later, they join a community event you sponsor where your product manager shares the roadmap.
When it’s time to compare vendors, your brand already feels familiar and legit because it’s been part of their learning path—never a hard sell.
Trust greases the funnel. A buyer who thinks, “People I trust like this solution,” moves fast and sure.
In markets stuffed with “we’re the best” claims, real people vouching for you beat any pile of ad copy.
5.2 Key Takeaways for Leaders:
CMOs and owners often ask, “Great, but how do we do this?” Start here:
Map the trust landscape. List the voices your buyers follow—bloggers, YouTubers, community mods, consultants. Ask current customers who guided their research.
Engage those voices. Invite them to guest-write, speak, or simply trade comments. Build real rapport.
Fire up your own people. Find the employees who know their stuff and help them share it. Shy engineers may need coaching or a writing buddy.
Build a content hub—blog, podcast, newsletter—that teaches, not pitches. You can’t play the influencer game without your own thought leadership.
Rebalance the budget. Shift some ad spend to creator partnerships or community sponsorships. Yes, tracking ROI is tougher, but watch early signs: engagement, share of voice, and subject-matter-expert follower growth.
Remember: 75 % of B2B buyers use social media when they research decisions. If you’re silent there, you’re not in the game.
5.3 Let the Humans Talk
The hardest shift for old-school marketers is giving up full control of the story.
But that story is told with or without you. “Your brand is what people say about you when you’re not in the room.”
Social media makes those rooms public. Joining them with creator content means showing up honest, ready to help, not to hijack the mic.
Partnering with outsiders or spotlighting employees adds a little risk. That same risk makes the message believable.
B2B doesn’t need to sound stiff. It can sound human. Brands known for credible voices earn goodwill rivals crave.
Trust attracts more advocates, which then breeds even more trust. Competitors who rely on slick ads alone start to look like soulless logos.
Tech will keep changing, but one rule stands: people trust people. Careers hinge on B2B buys, so buyers chase human validation.
Scaling a business now means scaling credibility. Nail the art of building trust with the right voices and you’ll win both market share and mindshare.
In a sea of options, being the trusted pick is the biggest moat.
“In B2B, people don’t trust logos. They trust people. The companies that get people to believe in them at scale will be the ones that win 2025 and beyond.”
Until Next Time,
Sumit
Think Big | Start Small | Keep Going